A powerful consumer centric platform,
providing tools for digital advertising and privacy.
We believe in an internet based on value and we want to facilitate a fair value exchange between consumers, brands and publishers. Our mission is to create better online experiences for everyone.
Faktor gives consumers control and choice over their personal data, publishers the tools to operate sustainable business models and brands the ability to advertise be more relevant and effective.
Faktor enables any online entity to establish a direct connection and dialogue with their users, who enjoy full control over their data, through a decentralised identifier, respecting both privacy and security requirements.
A world class team with over 30 years of experience in programmatic advertising and 20 years of experience in building tech. We want to build the company of the future, with highly motivated and engaged people willing to make a difference.
Ultimately we’re in it to leave a legacy and solve as many problems as we can along the way.
IAB Netherlands has always promoted a free internet. This doesn’t necessarily mean the internet is for free. Advertising as a business model is needed to fund digital news sites, entertainment, etc. Faktor is introducing a new blockchain model in digital advertising and publishing. In my opinion it’s the next logical phase in creating a better and more personal experience on the internet.
Faktor enables publishers to monetize better while respecting consumer data.
A lot of startups in our industry are just another variation on existing business models. They don’t really add anything to the ecosystem. Faktor really improves the ecosystem for both the user and the industry, which we see rarely. They have my full support.
Faktor has a great understanding of what is important for publishers and offers an impressive solution, in line with the new privacy legislation (GDPR), giving consumers total control over their data.
So simple. So eloquent. A necessary solution to the identification problem.
Faktor was by far the most futuristic company we met during our week in Amsterdam.