The General Data Protection Regulation (GDPR) will become effective on May 25th, 2018. This new European privacy law gives consumers more rights with regards to their personal data.
Right to access
Right to change
Right to erasure
Right to portability
Right to complain
And it gives companies more clarity on how to deal with personal information and data.
The GDPR will change the internet dramatically. Consumers will experience a significant difference in their user experience because, according to the law, publishers and advertisers have to change their (online) data process. At Faktor, we believe we can give consumers control over their online data, while enabling publishers and advertisers to thrive.
The GDPR rules are relevant for all personal data which can identify a person. The definition of what qualifies as ‘personal data’ has been expanded to include a wider range of personal identifiers, including unique identifiers like cookies and advertising IDs. The GDPR also strengthens the conditions of consent, which will have a significant impact on online advertising.
Today, consumers accept cookie messages by simply clicking ‘ok’ to a text that they probably didn’t read. After May 25th, 2018, this process will change. Companies need to ask for permission and that also involves processers. Each technology platform, media agency and advertiser needs to ask for permission, which means a lot of consent. For most companies and websites, it will be quite difficult to manage this in a consumer-friendly way.
Therefore, Faktor built a unique platform, based on Blockchain technology, for publishers and advertisers to make this permission process better manageable and more consumer friendly. The platform also provides consumers to get full control over their data.