One of the requirements of the GDPR is that the data controller needs to have a contractual relationship in place with all companies that can collect data from their users. This means that site owners (who are data controllers) need to have an overview of the companies that set cookies from their site on an individual’s device.
Due to the complex digital ecosystem, publishers often have no idea which companies are able to collect data and hence it is not clear with whom the contract needs to be arranged.
Faktor has broad knowledge and extensive experience in the technical advertising space and understands the ecosystem as no one else.
We offer site owners Privacy Analytics, consisting of the following:
Privacy Analytics saves publishers, e-commerce and brands time and energy and ensures the right processes around GDPR are in place. Combined with our hands on services we make sure there’s little to no revenue impact.
Click down below to download the one-sheeter.